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W57 - West 57th Residential Building from BIG on Vimeo.

So y’all have heard all about the BIG apartment building (aka pyramid) slated for Midtown Manhattan. But have you seen the video fly-over rendering?

It’s confirmed - Bjarke Ingels Group is plotting a massive and radical 650-unit apartment building on West 57th Street, bringing the mountain to Manhattan. Whether or not you believe this will get built (and not value engineered to death), it’s remarkable in form and scale. 
I mean, a pyramid in New York City!

It’s confirmed - Bjarke Ingels Group is plotting a massive and radical 650-unit apartment building on West 57th Street, bringing the mountain to Manhattan. Whether or not you believe this will get built (and not value engineered to death), it’s remarkable in form and scale. 

I mean, a pyramid in New York City!

BIG (Bjarke Ingels Group) stepped up their animation game this week, uploading three new videos that cannibalize physical models, projection screens, and old-school digital graphics to magnificent effect. Check out more here